Here are some not-so-profound revelations from your’s truly, written after reading the following newsletter.

• People today use the web to browse (window shop) and gather specific information.
• The longer the web is around, the more experienced the average web user becomes. The more experienced the average web user becomes, the less sites they visit and the less time they spend using the web.
• The design, information design, and information focus determines a site’s credibility (unless the content is so spectacular that your users are willing to overlook the fact that no effort was given to these three areas previously mentioned).
• For goodness sake, provide a site map. Its visual learning for your user. (And if you’re wondering, it’s on my list of to do’s for my site)
• Users no longer expect links in the footer of a webpage. Having important navigation-dependent links in the footer wastes bandwidth and space, and tells the user just how outdated the site really is.
• Animation captures the user’s attention, then frustrates and annoys them.
• Just go on and find a new occupation if you believe the browser back button is a viable solution for navigating a web site or web application.
• Users would rather scroll than click, depending on the task at hand.
• Content that takes the presentation into consideration helps users accomplish their desired tasks and increases site satisfaction. For example, news content that was written for a newspaper should be re-edited before it’s delivered to a web user by way of a web browser.